New media, fashion, design, entertainment industry.
The largest accelerator in Russia and CIS in the field of creative entrepreneurship. We are looking for the coolest start-ups in the field of fashion, media, design, cinematography, computer games, music, education and culture!
Media, fashion, animation, computer games, applications: the creative industry is one of the most fascinating branches of the world economy. A few years ago, it was impossible to imagine the ubiquitous Internet, and now we live in the digital world and every day we use technologies in all spheres of life. This is why the creative industry is developing so rapidly.
The track for start-ups in this industry appeared in GenerationS in 2016 and immediately collected more applications than any other did. In the GenerationS-2017, the Creative track in addition to fashion and media projects for the first time supports innovative technologies in the field of augmented reality, computer games, cinematography, music, publishing and smart cities.
Основные этапы Трека
Media and other destinations
25.04.2017 - 13.11.2017
Accepting applications GenerationS
25.04.2017 - 17.10.2017
10.07.2017 - 04.12.2017
10.07.2017 - 27.10.2017
10.12.2017 - 20.12.2017
Selection in accelerators
03.11.2017 - 04.11.2017
15.01.2018 - 20.03.2018
15.01.2018 - 20.03.2018
Selection of finalists
Faberlic is the largest Russian direct sales company on the market, and the manufacture of unique patented oxygen cosmetic products that deliver oxygen deep within the layers of the skin. Faberlic also offers a whole range of products, including skin and haircare products, exclusive perfumes, decorative cosmetics, home and health products, linens and tights, and fashionable clothes.
In 2003, the Company entered the international market. Now Faberlic representative offices are open in 24 countries around the world, with delivery operations in 42 countries. More than 2 million Representatives cooperate with us in Europe and Asia. About 10 million consumers enjoy using Faberlic products every day!
CTC Media manages four television channels in Russia (CTC, Domashny, Che and CTC Love) as well as an international version of Peretz channel and Channel 31 in Kazakhstan. The international version of CTC channel is available in the CIS countries, the Baltic and other European states, North America, Georgia, Israel, UAE, Mongolia, and Australia. The international versions of Domashny and Peretz are available in the CIS countries, the Baltic and other European states, North America, Georgia, Mongolia, and Australia. CTC Media also owns several digital entertainment media assets including videomore.ru, ctc.ru, domashniy.ru, chetv.ru, ctclove.ru and Caramba TV.
Directions to select projects:
automated measurement of the air advertising effectiveness; consolidated management of integrated campaigns (automatically placed in all media and on any platforms)
new software for planning investments in air and off-the-air marketing of TV channels and assessing their effectiveness
Big Data (algorithms of sociological research, analysis of mass audience interests in content consumption, predictive trend analysis, and analytics in social networks)
new technologies of interaction with the user in the joint mode of TV and Internet (smartphone), recommendation engines
technologies for managing the distribution of content in all media and on any platforms, as a single ecosystem (placement planning, distribution, exit control, accounting of metrics, etc.).
systems of automatic content tagging
systems for encryption of video files, hidden markings and other ways to combat piracy
technologies for solving the problems of overlaying additional terrestrial graphics, integrating regional content into the digital TV signal of the multiplex (for subsequent broadcasting in the regions of broadcasting given the real time). Optimization of costs for the insertion of regional TV advertising with digital broadcasting in single-frequency zones.
P2P content distribution
technology for HBBTV (applications from the Internet for the TV)
Fashion and consumables:
innovative materials (wear resistance, functional qualities, for example, heating, smart fabrics, affecting the nervous system, etc.), fabrics with the ability to remove electronic visual content);
innovative wearable gadgets and materials;
innovations in the field of e-commerce and unique mobile applications for the clothing market (analysers of clothing sizes, a wardrobe analyser, the sale of unnecessary clothing, etc.);
innovative 3D printing of clothes and shoes;
robotization of tailoring and fabric production;
AR / VR technology for the clothing market;
IoT-technology for the clothing market;
innovative eco-technologies in clothing (use of recycled materials in production);
innovative marketing technologies and big data for estimating the demand and trends in the clothing market;
innovative projects for the repair and renovation of old clothes, the production of clothing from old materials.
Neuroindustry, sports and computer games:*
development of brain fitness, games with the use of neuro-gadgets, and neuron-developing games;
analytics, Big Data;
advertising / product placement in games;
VR / AR.
Cinematography and music:
VR / AR;
new services / ecosystems;
automation of services;
new platforms (collective writing of books, etc.);
graphic solutions for books;
text analytics (linguistic analysis, semantic kernels, and contextual analysis).
remote control of the building and apartment;
smart applications and IT services;
design of buildings;
restoration of old buildings;
innovative building materials for a smart home;
innovative ways of building.
Smart urban environment:
intelligent video surveillance and security;
smart waste management;
Smart water and gas:
smart water meters;
innovative methods of cleaning;
intelligent transport systems;
system of payment for the use of infrastructure.
smart energy meters;
infrastructure of electric transport;
management over final consumption;
integration of distributed generation;
neuro-education. Development of neurointerfaces and technologies of virtual and augmented reality in teaching; educational programs and devices for neurotechnology, devices for enhancing memory and analysing the use of brain resources;
new formats of career guidance services;
innovative blogging platform;
next generation preparatory online courses for senior high school students.
Neuro-communications and marketing:*
development of neuromarketing technologies, forecasting of mass and individual behavioral effects based on neuro- and biometric data;
decision support systems;
technology to identify the nearest emotionally coloured locations for the formation of resource states;
technologies for optimising the processes of the body during collective activity.
Boft — instant printing of photos from social networks.
In association with Publicis Corporation — a partner of the Creative Industries GenerationS-2016 track, Boft began developing new product offerings as part of its vending system and mobile application for large advertisers.
Palaround — a marketplace of services for tourist support, created based on LocalGuide — a service to search for excursions.
Together with Publicis Corporation, cooperation with the advertiser is being worked out in the framework of sponsorship of the Football Championship — 2018. The start-up received a grant of two million rubles for the StartGenS competition as part of the Start program of the Innovation Support Fund.
VidiGuide — cloud application for seamless delivery of multimedia content in museums, galleries, parks and exhibitions.
In partnership with large cultural sites and large advertisers, the team is working out a full-fledged launch of the application ecosystem using the freemium model. The start-up received a grant of two million rubles for the StartGenS competition as part of the Start program of the Innovation Support Fund.