GenerationS alumni map

Despite the obvious difficulties in developing medical startups in Russia, Eyemove’s current projects include cooperation with Neurofitness and several other projects in the healthcare industry.

«The pilots within the GenerationS accelerator allowed us to bring the product to the level of mass production and opened the way for its scaling," says the founder of the project Vasily Kislitsyn.

RFSens is a platform for industrial Internet of things created on the basis of unique wireless technology for measuring temperature, electric current, deformation. The platform can be used to perform diagnostics of key parameters of the power grid infrastructure state (overload, damage and wear in the current-carrying elements) by monitoring the operating conditions and temperature.

The technology is based on the principle of backscattering of electromagnetic waves from passive elements (beacon sensors) installed at infrastructure facilities. RFSens sensors consist of a small number of elements, they are robust and can be used in the harshest conditions, and the efforts required for their implementation in the existing infrastructure and maintenance are minimal.

The company’s products already include systems for diagnostics and thermal monitoring, power grid load monitoring and ultra-stable identification.

Participation in the GenerationS acceleration program resulted in a contract with IESK (Irkutsk Electric Grid Company) and a seed funding round.

RFSens also won the Energy Breakthrough 2016 competition, the URALCHEM — Element of Growth accelerator and the Russian Railways accelerator competitions. Attracted investment amounted to USD 1 million.

The RFSens team name the implementation of the platform in the pilot zones of IESK, MOESK, IDGC of North-West and SIBUR as their key projects.

Now the company has set up full-scale production of temperature monitoring systems for the electric power infrastructure and continues to increase production capacity. At the end of 2019, RFSens revenue amounted to RUB 2 million, with the commercial contracts valued at RUB 12 million.

The nearest future plans include an increase in production of temperature monitoring systems to 5000 pieces per year, as well as launching and introducing a new product — digital current transformer for medium voltage networks.

«We were selected for the GenerationS Accelerator in 2016. And this participation was a good experience for us. The effect of 2016 acceleration was only felt at the end of 2019. We knew nothing about the pharmaceutical industry, and now one of our clients is a large international pharmaceutical company for which we will monitor patients during clinical trials," says Sergey Vishchipanov, the co-founder and deputy CEO of QRepublik.

QRepublik develops and implements a range of products using the technology for the identification and monitoring of people in emergency situations. QRepublik’s technologies are focused on the problem of the lack of information about a person in an emergency situation needed to help him and work in the paradigms of medical and tourist identifier in 24 languages. The company’s specific features are the QRepublik Key depersonalization technology ensuring secure storage of medical data with the possibility to provide them when needed, and QRepublik AI — a unique system for the processing and interpretation of multi-language medical information.

Thanks to the unique technology of personal data protection QRepublik is the only supplier of such solution in Europe. The company’s products are used by over 400 thousand people around the world.

During and before the accelerator the company worked with nursing homes and private clinics in Europe. QRepublik was later recognized as a Top rated medical ID supplier in the US.

The main projects implemented by the QRepublik team are retail sales of bracelets in the USA, digitalization of the First Responder program under the patronage of the Red Cross in Canada, integration into ski passes in ski resorts in France and Austria, implementation of a number of projects in the regions of Russia together with regional Ministries of Social Protection and Social Services, integration with the Department of Tourism of Kyrgyzstan for the implementation of the UNWTO supervised tourist monitoring project, as well as the implementation of new clinical trial monitoring projects with pharmaceutical companies and projects with a number of large insurance companies. However, the team believes that the most significant project for the company is integration not with corporations and international organizations, but with the lives of people.

The team’s immediate plans include launching integration with the largest insurance companies in Russia and starting integration with French insurance companies, expanding regional integration in Russia, completing the pilot project with UNWTO in Kyrgyzstan and expanding it to other countries, entering into infrastructure cooperation with 60 ski resorts in Europe, as well as strengthening retail presence and launching sales in the USA pharmacies.

The Company is also considering attracting investment from venture funds.

«The greatest benefit for us from participating in the accelerator was the «Proof of concept & Proof of technology» from a major market player — Michelin, as a detailed study of the transport industry has afterwards allowed us to develop several basic products for the freight market and to offer a number of products in this field," says Angelika Sheshunova, the co-founder and CEO of the IZZIO project.

The IZZZIO blockchain platform is an infrastructure and toolkit for easy and cost-effective creation of blockchain solutions to optimize business processes for businesses and government agencies.

In 2019, within the framework of Michelin’s accelerator based on GenerationS, the team designed the «Digital Driver’s Passport» and a platform that integrates the entire infrastructure and freight transportation industry players, using its own global loyalty and participant rating system.

Blockchain technologies are used to reduce operating costs through the automation of various business processes of the company, as well as to confirm the authenticity of documentation required for logistics operations. For example, the system of transactions between suppliers, customers and partner entities was successfully implemented by the IZZIO team in cooperation with ITrans SmartTechnology as part of their ISmartTrans logistics service, which resulted in a 30% reduction in operating costs for the platform users.

The IZZZIO team participated in several acceleration programs aimed at developing the project — PwC Russia Accelerator (in cooperation with the YellowRockets.vc foundation), Phistech. Start (at MIPT), MTS Startup Hub. The team is the winner of the regional stage of the Digital Breakthrough competition of the Russia — Land of Opportunity platform. A grant from the Innovation Promotion Foundation — «Start-1» — and a license from the Federal Security Service for CIPF(Cryptographic Information Protection Facility) embedding were received. The IZZZIO blockchain platform is registered as domestic software in the Federal Service for Intellectual Property and the register of the Ministry of Communications.

As the nearest goal for the project development, the team is planning to complete FSB certification as a GOST-compliant cryptographic solution. There are also plans to implement a number of pilot projects with large corporations in the telecommunications, metallurgy and transportation industries and to continue developing ready-made products and services based on the platform, including systems for voting, event tracking, data storage and processing, document integrity checking, verification of certificates and diplomas, escrow service and an IoT solution.

«We have become fully self-sustaining, so we no longer need to attract investment. Verme is currently the leader of the WFM segment in the CIS, and we continue to grow," says the startup’s CEO Dmitry Belsky.

Verme is engaged in developing and implementing the Workforce Management platform which enables companies with large numbers of line personnel to plan the number of employees at work, automatically generate work schedules and record working hours. This solution is of especial interest to retail chains.

The program collects and analyzes various data: from sales dynamics and structure to employee work schedules. Then it calculates individual work schedules depending on the dynamics of customer flow, demand, location of stores, time of day and the preferences of the staff. As a result, the implementation of the program makes it possible to increase sales, save on the payroll and improve the services.

The service is based on neural networks that analyze data on sales, customer traffic, staff preferences and business needs, as well as biometric data of the staff.

One of the most significant projects for the company was, in their opinion, the launch of a pilot project with M.Video, following which the Verme platform was introduced into the company’s ecosystem and subsequently scaled up to the M.Video — Eldorado Group. Not only did Verme implement its solution, but also effectively carried out import substitution for the previously used products supplied by a western vendor.

The Group representatives estimate that the combined effect of Verme’s schedule planning and biometric accounting system is 2.5% savings in payroll costs. For Verme, this project was the first experience with such a large customer, which demonstrated that the product was ready for large-scale rollout.

The company’s head office is located in Moscow. Verme also has a representative office in Belarus. At the end of 2019, the company’s revenue amounted to RUB 200 million.

The company is currently preparing to enter the Middle East market and is also exploring opportunities for cooperation with a number of multinational corporations (such as Auchan, Leroy Merlin).

In 2020, Verme plans to enter the markets of at least 3 countries outside the CIS and earn at least USD 500,000 there.

«We appreciate the efficiency of the accelerator, because during the program we managed to agree on a pilot and integration with a partner company — Faberlic. As a result, we were able to increase the conversion rate of transitions to recommended goods by 44% and increase the transaction ratio 3.4 times," said Vera Klemenova, the head of the Up Your Style project.

Up Your Style is a neural network-based service for the selection of goods in online stores by the user’s photo. The user uploads their full height photo to the site, the system recognizes the type, color and style of their clothes and offers the right shoes, bags and accessories to complement the existing image.

Applying this technological solution allows companies to reduce product returns worth up to RUB 27 million per year and increase the average check by 12% (revenue growth of up to RUB 60.1 million per year for large stores).

The project team has over 15 years of experience in working with artificial intelligence. As part of one of the project development fields, a prototype program for smart mirrors was created. It was tested with an American fashion tech company. The project team took part in the SeasonsTech accelerator. Already in place are a partnership agreement with the American company Concept2Consumption and agreements on pilot integration with a number of international brands. The project received high marks from the juries of specialized contests: VISA Everywhere Initiative, Ernst & Young Digital Wave, Russian Business Leaders.

The project team plans to continue working with foreign brands. Among further steps is integration into smart mirrors for home and commercial use.

«The acceleration program was useful. In addition to the successful pilot project, we have finalized our presentation, which we now use to introduce ourselves to our clients. We met with GenerationS alumni who told us how they launched pilot projects with corporations," said Nikita Shiyanov, CEO of the company.

WantResult is a service for identifying contacts of site visitors who have not submitted their details. In 2014, the company created an IT platform that increases the efficiency of advertising campaigns on the Internet (a system comprising visitor identification, callback widgets, CRM and chat) and reduces several-fold the cost of leads (the desired action of the user on the site or applying to the company). A full-fledged dossier is created on the client, which then can be used by sales specialists when making warm calls to such clients.

WantResult has 150 representative offices in Russia and the CIS and more than 12,000 clients.

WantResult also took part in the CROC and Sberbank Insurance corporate accelerators.

The team’s goal for the future development of the project is to enter the US market. The startup is already actively working towards this goal, and the first orders have already been placed.

Corporate partners and clients: FSBI NMCC n.a. N. I. Pirogov, Far Eastern Federal University in Russia, National Traffic Injured Rehabilitation Hospital (South Korea), University Medical Center corporate fund, the National Children Rehabilitation Center (Kazakhstan).

«We’re a classic startup with a classic scenario — we began with spending all of our funds. Then we were in the «valley of death» for more than a year, that is, made do without money. During this phase, business angels came to us and helped us make the first prototypes. Their representation helped us attract the first institutional investor. Then, using grant funding we developed the next version of the exoskeleton. After the acceleration programme, we attracted a large foreign investor, a major Korean holding company, Cosmo, that invested in our company development in Europe. We are now in the next stage of attracting investment," says Alina Zvereva, ExoAtlet’s press secretary.

ExoAtlet is an international company involved in development and production of exoskeletons, and in creating new effective methods of medical and social rehabilitation of patients who suffer from the consequences of spinal cord injury, stroke, cerebral palsy, multiple sclerosis and other diseases.

ExoAtlet has offices in Russia, South Korea, Japan, Luxembourg, the USA and China. To date, they have organized mass production, producing over 100 exoskeletons, and obtained registration certificates in Russia, South Korea, Kazakhstan, Vietnam and India. About 60 medical centers have already been equipped in Russia, Kazakhstan and South Korea. In 2020, ExoAtlet plans to pass medical certification in Europe, Japan and the USA.

During the 5 years of work, the ExoAtlet I exoskeleton for medical and social rehabilitation purposes was developed and brought to the market. It has been certified in Russia, South Korea and Kazakhstan, and is used in medical centers in Russia and abroad.

The team consists of professors, researchers, and authors of candidate and doctoral theses.

Many new projects are currently being developed by the company. There are the Granny exoskeletons for the elderly, ExoAtlet Bambini for children, ExoAtlant for workers who have to lift heavy weights. There are also projects that support and create an ecosystem around exoskeletons. One of them is the ExoGym outpatient center network. They are similar to traditional fitness centers, but are specifically designed for people who want to restore their own motor functions.

In 2020, ExoAtlet plans to pass medical certification in Europe (CE Mark), Japan and the United States. Over the next three years, their goal is to hold key market positions in USA, Asia and Europe. They also plan to open ExoGym rehabilitation centers and launch franchises around the world, to create a single platform for training and data exchange amongst the ExoEdu medical community and much more.

«Easy though it may seem at first glance for a startup to sign framework agreements with a corporation that are not binding for the parties in regard to active cooperation, such documents are very difficult to obtain from the company. They directly determine the mechanics of working with large corporations and influence the further path of cooperation, so the first agreements with corporate clients after the accelerator are the most valuable for the project team," said Roman Usatov-Shiryaev, CEO of Robotikum.

The Robotikum project aims to improve robot motion characteristics through the software based on new methods and approaches in the building of digital motion models.

When participating in the accelerator in 2016, the team managed to reaffirm the interest of experts of the National Technology Initiative (NTI) in the implementation of a large-scale project in the field of robotics. That is when the joint work with UEC Saturn on the industrial project «Robotic cell for turbine blades» began.

After the accelerator, the project team attracted over RUB 70 million in investments.

The most memorable event for the project team was participation in the exhibition of major system integrators Automatics 2018 held in Munich, Germany, as then they managed to reaffirm the demand for breakthrough technologies and interest in the Robot Butterfly educational solution on the part of such large corporations as Airbus and General Electric.

At present, the entire team is focused on shaping up a market for specialists in the field of dynamic manipulation, and on developing partnerships with universities in Russia and abroad. The project is being prepared for participation in the NTI support program. Robotikum is also interested in attracting an investment of EUR 2.5 million for a 25% stake in a company that owns technology.

«Most importantly, we were explained how technology companies do business and what stages there are. Thanks to the accelerator, we managed to organize our knowledge. We were taught to work with the media. Generally, we were supported by the faith in our project, in its relevance and in the feasibility of the technologies, and it was this faith that enabled us to achieve solid results», comments Oleg Kivokurtsev, founder and business development director at Promobot.

Promobot is a service robot for businesses. The robot communicates with people using facial and speech recognition; it moves independently, avoiding obstacles. The robot is autonomous — it does not need human control. Promobot connects to all kinds of external systems: databases, security systems, websites and services.
The company occupies 2000 sq. m. of abandoned factory workshops at the Morion Technopark in Perm. The startup has restored the buildings, turning them into a modern factory that produces service robots. The company is the biggest manufacturer of service robots in Europe.

514 Promobot robots are currently operating in 36 countries, performing the functions of «live» employees, such as guides, concierges, consultants, and promoters. The robots can be seen in airports, mobile operators’ offices and banks, shopping malls and business centers, restaurants, museums and residences.

One of Promobot’s most significant projects is the development of a robot for MFC (Multi-Function Center). The company integrated its robot with the full range of MFC services. Today the robots operate in only a few MFC offices, but the project seems to show a great promise: each Promobot helps save about RUB 200,000 on wages monthly. The company hopes the project will be scaled up throughout the country.

The company is also active in Saudi Arabia, Oman and Kuwait, all thanks to Promobot being the only robot that speaks Arabic. A variety of Promobot robots will be presented at the World Expo 2020 in Dubai.

In the near future, the team intends to establish two offices in Hong Kong and New York, continue development in the field of artificial intelligence, mechatronics, and big data, and proceed with the development and design of Robo-c anthropomorphic robots.

«Passing the GenerationS accelerator helped us assess our product’s potential for development in the European markets, rather than in Russia. Eco-packaging and biomaterials in Russia are not so commonly used at the moment. That is why we started looking for foreign partners and participating in foreign competitions and accelerators», says Ivan Zakharov, co-founder of Cleapl.

Cleapl develops biodegradable materials from plant raw materials using hydrocarbon elements. The project team went through the GenerationS accelerator in 2017 and became a finalist in the Agro&MedTech track, partnered by NMZhK Group of Companies (Nizhny Novgorod Oils and Fats Plant). At the end of the program, the project team was able to identify target markets to reach potential clients. The accelerator also supported the project representatives’ participation in VivaTech 2018 international technology exhibition in Paris.

The total investment raised by the company was 136 thousand dollars.

The Cleapl team has extensive experience of participation in foreign programs:

• Startupbootcamp accelerator in Rome (2018);

• ICOstartup.kz jointly with GVA in Almaty (2018);

• Nestle Challenge (2019) in Brazil, where the company presented specific solutions in the field of packaging and beverage straws;

• EXPO LIVE (2019) — an innovative program, under which Cleapl became one of 3 Russian teams participating in the exhibition.

Cleapl team’s short-term plans include the development of pilot projects in the UAE, Europe and Kazakhstan markets, launching commercial production on the basis of international cooperation, and scaling up the franchise model.

«The accelerator taught us to better understand corporations and to gather available information on internal policies, development strategies, procurement plans and innovation programs. We gained important knowledge on how to properly integrate our solution into the technological chain of a large corporation, and to consider the costs of implementing the solution for a customer and what economic effect they will eventually get», — comments Stimul Group Project Manager Sergey Losev.

The Stimul Group project is aimed at developing and producing innovative products with unique properties to reduce the costs for producers of polymer materials and plastics processors. The company has a representative office in Marseille (France). Within the accelerator, the project worked in cooperation with UEC Saturn PJSC and representatives of other large enterprises in Yaroslavl region.
The pilot, which was launched jointly with Northern Cable, had a great impact on the further development of the project, as the company’s management are still actively involved in the startup’s investment activities, and are assisting in promoting the project on the international market.

In 2018, the project was included in the Federal Register of Advanced Production Technology Projects as part of the Technet STI Roadmap implementation. In 2019, the project won the «Innovative Business Navigator 2019» All-Russian contest and received a grant from the Russian Union of Industrialists and Entrepreneurs. The team also won the third place in the Huawei Innovations Contest and was invited to a closed forum on innovations in Paris. Next, the company attended the International Innovation Conference MME 2019 in Seoul, South Korea, as part of the Russian delegation.

The company raised 75 million rubles in investment.

As part of its strategic development, Stimul Group aims to implement the project for an experimental digital center for design, modeling and certification of new materials, and to achieve a stable revenue stream from exports.

«After the accelerator, the team started thinking about product delivery not just from our perspective, but also from the consumer’s point of view — what bonuses and benefits the customer would get by implementing our technology. We have also learned to conduct feasibility studies in more detail," says Stanislav Kislov, CEO of MICOTECH.

MICOTECH mineral coating technology is an effective tool to combat equipment wear and tear and to reduce production costs. The project addresses the issue of extending useful life of parts, assemblies and mechanisms used in various industries, by reducing friction and improving wear and corrosion resistance. The process offers significant cost savings by optimizing operating and production costs, reducing the spares inventory and total cost of ownership for expensive equipment, as well as extending the time between repairs.

MICOTECH mineral coating technology is certified for use in turbine blade surfaces, turbine and pumping equipment, energy equipment, and marine facilities.

The MICOTECH team was among the finalists of the Mining&Metals track at the end of the acceleration program, and was granted an opportunity to interact directly with Russian aluminium company, RUSAL.

The project team’s most interesting piloting experience was with the SMS GROUP company of Germany, a universally recognized world leader in the production of metallurgical equipment. The company’s status required substantial team resources to acquire the contract, but as a result, it was possible to run the tests on several types of equipment simultaneously. A roller conveyor with mineral coating applied on its rollers had its operating time extended by up to 42 months.

The team’s short-term goals are to start sales in the following European markets: Italy, Spain, Poland, and Bulgaria. The company also plans to open representative offices in Venezuela and Azerbaijan.

«Participation in the GenerationS accelerator contributed greatly to the development of the IZOTEST project, as we simultaneously applied for a grant under the START-1 program by the Innovation Assistance Fund to complete the R&D phase. We conducted the R&D implementation works together, using ALROSA’s resources," comments Alexander Dubrovsky, General Director Electroengineering LLC.

The IZOTEST project by Electroengineering LLC is a monitoring system intended to address the issue of leaks in waterproofing systems, including roofs, foundations, liquid industrial and solid domestic waste disposal sites. The company has a network of representative offices in 32 largest cities in Russia and the CIS.

In 2016, the project won in the GenerationS accelerator, was selected by ALROSA mining company, and successfully completed a pilot project with the program partner. The companies are currently cooperating on a regular basis. As a result of the successful pilot at the ALROSA site (Mirny Mining and Processing Enterprise), 3 contracts for the supply of IZOTEST 2.0 devices worth about 60 million rubles in total were executed.

Another important partnership for the startup was a pilot project completed with DonStroyInvest, which resulted in the introduction of IZOTEST technology into technical regulations for the quality acceptance of waterproofing works.

The project was named one of Top 5 innovative projects in the construction industry in 2019 by the Skolkovo Foundation. The team also became an active participant of the Sverdlovsk Venture Fund accelerator and Buildup accelerator in construction and development.

The project raised 15 million rubles in investments.

The company’s long-term plan is to merge with an international corporation producing waterproofing systems by 2026.

Kera-Tech is a turnkey solution for biotech processing of slaughterhouse waste into protein and high-protein additives used in the feed industry.

Decon-PIT is a turnkey solution for processing animal waste in 21-30 days into high-quality organic fertilizers, including the ability for year-round processing in cold regions.

BUSINESS CASE

Customer: Largest agricultural enterprises of the Siberian Federal District

Initial tasks: Analyze customers' genuine needs, identify enterprises' problem areas, jointly prepare key points for scaling up technologies at sites, obtain and test high-quality products in industrial volumes.

Length of cooperation: The average pilot duration is 1-2 years.

Results: The project's average payback period is 8 months, accounting for seasonality. The returns are also present in customers' own consumption (feed - 8-15%, organic fertilizers - up to 100% with an extension of 2 years and a 30% increase in yield).

Next steps of collaboration: There is a work plan for the next 2 years to implement new joint projects to create unique products for the livestock sector.

Request to the market: We are open to full-support cooperation with poultry enterprises. We offer ready-made organic fertilizers and feed additives. We are considering opportunities for international cooperation.

Latest generation nanoceramic coating with unique protective and operational properties. Surfaces coated with KAVACA compounds are resistant to corrosion and super-aggressive media, and acquire a hydrophobic effect, icing resistance, protection from dust, resistance to high temperatures up to 400 °C, and hardness of 9H+.

BUSINESS CASE

Customer: PJSC Severstal

Initial tasks:

Double the operating life, facilitate maintenance, significantly improve the working conditions for personnel, and reduce ammonia emissions.

Length of cooperation: The pilots lasted about three months. Three months after the results were approved, we made the first delivery of the KAVACA INDUSTRIAL protective compound to the enterprise.

Results:

In one pilot (protecting air conditioners in dusty workshops), costs were optimized by 80% based on preliminary indicators alone. An air conditioner covered with the KAVACA INDUSTRIAL protective compound has already operated three times longer than an uncoated air conditioner and continues its stable service life.

Next steps of collaboration: We are working with the company in successful areas. We continue to conduct new pilots at the holding company's production facilities at various enterprises.

Request to the market:

We are looking for manufacturers of air conditioners and solar panels for collaboration in creating a new product category with the highest performance characteristics. We are also ready to consider other production areas where products need protection from corrosion, adhesion, burning, and UV radiation, as well as easier maintenance.

The system invites users to take a survey and upload a photo of the affected area of skin. Artificial intelligence will compare the uploaded image with 3000 images of skin disorders diagnosed by experts and determine which of the listed diseases (conditions) the user's problem may correspond to: chickenpox, urticaria, atopic dermatitis, coin eczema, measles, rubella, psoriasis, or insect bites.

BUSINESS CASE

Customer: GlaxoSmithKline and Mediacom

Initial tasks: The Fenistil brand has long been positioned exclusively as a remedy for itching from insect bites, but Fenistil has broader medical indications. For further growth, change the brand perception and build Fenistil's image as a universal, all-season drug for itching and skin irritation.

Length of cooperation: Approval lasted about a year. Development took up to 6 months.

Results:

More than 800,000 people used the service in 120 countries in 2020

9 marketing awards, 4 of them in international competitions (Effie, MMG Global: The Festival of Media, WARK, Red Apple, NPBK)

Next steps of collaboration: Confirm the system's accuracy with a medical school and adapt the system to enter foreign markets.

Request to the market:

The skin mirrors the state of the body. Together, let's take dermatology and preventive diagnostics to a whole new level.

Mandarin has made high quality of life available to everyone. Now you can conveniently pay for sports and fitness, travel, training, and medical services, splitting the purchase price over a period of up to 12 months. Mandarin is a payment service for purchasing services using online installments on favorable terms and with the highest possible approval rate.

BUSINESS CASE

Customer: CRIF is a global leader in automation in the financial industry, serving more than 10,500 financial companies in 35 countries around the world. (Crif.com)

Length of cooperation:

6 months.

Initial tasks: Implement payment products in CRIF solutions for automated collection activities. Prior to this cooperation, the company did not offer its customers ready-made payment solutions for remote debt payment as part of the company's IT products.

Results: Pilot integration was performed for the Russian market. The first client was launched. The pilot client's additional income amounted to several million rubles (the exact amount is confidential).

Next steps of collaboration:

Based on the positive experience, a plan is being prepared for scaling up the pilot both in Russia and in the EU (at the European subsidiary Mandarin).

Request to the market: We are interested in partnering with both Russian and international IT companies to jointly create the best payment solutions for your clients. We have a detailed proposal for investors — we are raising a $5 million dollar round in order to scale up internationally with a medium-term goal to become #1 in Eurasian payments market.

A cloud platform for international brands and marketing agencies, based on the processing of large amounts of public data from social networks, which makes it possible to increase the effectiveness of marketing campaigns on Facebook, Instagram and Google by 30% or more through the use of artificial intelligence machine learning technologies.

BUSINESS CASE

Customer: Papa John's Pizza (Russia)

Length of cooperation: The pilot project lasted 3 months.

Initial tasks: Reduce the cost per conversion in Facebook/Instagram channels by 20%, and actually increase the number of conversions through advertising on social networks.

Results: As part of the pilot, the SoMin.ai platform used long-tail targeting to automatically configure and deliver ads on Facebook and Instagram. This generated 33% more conversions while lowering cost-per-conversion by 31% and increasing total revenue from social media ads by 24%.

Next steps of collaboration: Scale up to work with Papa John's Pizza partner companies in the US market. Test and add new Internet advertising channels such as Google, YouTube, and TikTok.

Request to the market:

The SoMin.ai platform is ready to help you achieve more effective B2C online advertising with monthly budgets of 1 million rubles and more.

SoMin.ai also invites Institutional Investors and Power Angels to participate in the current investment round, which is being led by the Dentsu/OKS Group and partners from the markets of the Russian Federation, Southeast Asia, and the United States.

A hardware and software system that lets retail chains increase customer loyalty and the frequency of visits at advertisers' expense. Samplomat automates the distribution of product samples, reducing the risk from the human factor, and ensures that you receive end-to-end sales conversion analytics.

BUSINESS CASE

Customer: Kimberly-Clark, Kotex brand

Length of cooperation: The pilot project lasted 3 months. 10 months after it ended, the scope was scaled up (a 4-fold increase in equipment) and a new project was launched.

Initial tasks:

By their nature, Kotex products require personalized and tactful promotion, especially when it comes to product samples. The brand set the task of offering samples in women's restrooms or changing rooms.

Results:

Mini Samplomats were been developed especially for this project and placed in small spaces. To date, 60,000 samples have been handed out in two cities. Additionally, with each disbursed sample, the brand gained new subscribers by collecting email addresses.

Next steps of collaboration:

There are plans to search for new locations and mechanics for this brand, which will help reach an even larger audience and conduct end-to-end sales analytics on the brand's products.

Request to the market:

We are now actively working to find a key partner for building a device network in retail chains. Retail chains have well-developed loyalty programs, which can include offering product samples through Samplomat.

VVST specializes in the application of wear- and corrosion-resistant coatings using thermal spray technologies.

BUSINESS CASE

Customer: PJSC Severstal

Initial tasks: Develop a technology for applying coatings that will reduce oxidation and consumption of graphite electrodes by up to 30% during smelting/processing of steel in arc furnaces/ladle furnaces.

Length of cooperation: The work was performed in 2019-2020.

Results:

The consumption of graphite electrodes per ton of smelted steel was reduced to 25%. Moreover, the economic effect increases as the cost of electrodes rises.

Next steps of collaboration:

In 2021, we signed an agreement to apply coating to an industrial batch of electrodes (750 tons). We began to organize a site and manufacture a protective chamber for applying coatings at the Cherepovets Metallurgical Plant, which will reduce logistics costs and ensure the availability of a quickly replenished stock of coated electrodes at the plant.

Request to the market:

We would be happy to present the proposed technological solutions via a video conference call or in a personal visit to your company. We are ready to separately give a technical and commercial proposal indicating the cost of the coating service after you specify the diameter, length and brand of electrodes you use in melting/processing steel in arc furnaces/ladle furnaces.