PepsiCo and GenerationS Look for Start-ups in Personalized Content and Big Data
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17 October 2019

PepsiCo and GenerationS Look for Start-ups in Personalized Content and Big Data

The best projects will gain access to the acceleration program, will be able to launch pilot projects, and receive funding from PepsiCo.

TechLab by PepsiCo, a laboratory aimed at exploring, testing, and introducing new technologies into the business of PepsiCo and GenerationS, a platform for developing corporate acceleration from RVC, announced a search for start-ups representing solutions based on big data technologies in FMCG.

Directions of the search will be solutions in the field of personalized content: data enrichment, segmentation, behavioral targeting, and customized offers.

Only projects that already have a ready solution and at least one pilot with a corporate customer has been implemented can participate in the selection. Search for start-ups will be carried out throughout Russia and in the CIS countries.

Projects that have successfully passed the selection stage will be able to present their decision to PepsiCo top management; the best start-ups will launch paid pilot projects.

"Technological progress affects all spheres of human life and their behavior. Consumers are becoming more demanding on the quality of services, timing of solutions, and ease of use of products and platforms. They want to have access to interesting information instantly while not seeing too much content. PepsiCo focuses on the wishes of consumers and seeks to predict them. We invest in new technologies to create personalized content so that our consumers receive only the information they need, and that is important to them quickly and conveniently. We engage companies that will help us take PepsiCo's interaction with consumers to a new level," tells Alexander Sukharev, Business Innovation Manager, Curator TechLab PepsiCo.

"The true price of modern marketing is that it provides consumers with world-class experience and benefits businesses. Personalization is an essential weapon in the marketer's arsenal to achieve this goal. In this way, companies can provide special recommendations, materials, suggestions, and experience on all channels and devices within the entire process of working with clients. What we want is to find the best innovative and technological projects that will meet the high requirements of PepsiCo experts and, we hope, can be implemented in the company's processes," noted Director of Corporate Accelerator GenerationS from RVC Ekaterina Petrova.

Application for participation can be sent until December 1, 2019, on the website:

Reference information

About GenerationS

GenerationS is the platform to develop corporate innovations; the major corporate accelerator in Russia and CIS. It was founded by RVC in 2013. GenerationS implements corporate innovation development programs: internal corporate programs on development of internal entrepreneurship; acceleration programs on scouting and acceleration of internal projects; international programs on training employees in methods of building up and introduction of innovations on the basis of leading corporations. The accelerator’s infrastructure comprises over 15,000 startups of 30 countries, 400 corporate and ecosystem partners now. In 2018, GenerationS became the first Russian accelerator accredited by the Global Accelerator Network (GAN) created by TechStars and the best corporate accelerator in Europe by the CorporateStartupSummit award.

About PepsiCo in Russia

PepsiCo is the largest Russian producer of food and beverages (according to the rating of the largest companies in terms of sales of products of the rating agency Expert RA RAEX-600-2018). The company’s headquarter and regional offices and its many production facilities employ over 19,000 employees.

Today, PepsiCo is one of the leading manufacturers in the segments of carbonated, non-carbonated and energy drinks with the brands Pepsi®, 7UP®, Mirinda®, Adrenaline Rush®, Russian Gift, etc., in the market of chips and snacks (Lay's®, Cheetos®, “KhrusTeam”), in the segment of juices and nectars (“I”, “Fruktovy Sad”, J7®, “Lyubimy”, etc.), in the market for dairy products (“Domik v Derevne”, “Veseliy Molochnik”, “Chudo”, Bio Max®, “Imunele”), and baby food (“Agusha” and “Chudo Detki”), as well as in the bottled water segment (“Aqua Minerale”, “Springs of Russia”).

PepsiCo is Russia's most significant industrial potato processor and one of the largest raw milk processors. The company invests heavily in implementing programs aimed at improving the performance of suppliers of potatoes and milk, improving quality and ensuring the growth of raw material supplies.

For more on the company - go to

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