Retail has become one of the fastest growing industries in recent years. And Russia is one of the countries showing a high growth rate of online commerce.
But despite the fact that online trading is gaining momentum, physical retail, and personal retail, when the buyer himself makes purchases directly in the store, also has potential. Statistics and researches show that people still like to make purchases directly in the store, it is important for them to examine the product, look at its packaging, etc.
It is the buyer who is leading the development of retail – which direction it has to move, what should be improved and what new services should be added to make the process of buying product as simple and interesting as possible.
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