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28 April 2022
How a startup can survive during a crisis – the strategy choice
The turbulence of the economy dictates its own conditions for business. Entrepreneurs have to find quick solutions to save their companies.
This problem is especially sensitive for founders who at the end of 2021 were developing a business plan for the future and couldn’t predict the changes in the Russian economy.
Ekaterina Petrova, managing director of GenerationS corporate innovation development platform, talks about how startups can survive the crisis and what strategy to choose.
Source: rb.ru
