#GENSInnovTalks: Beyond Innovation: How Corporations can Build and Launch Successful Startup - Media center
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22 September 2020

#GENSInnovTalks: Beyond Innovation: How Corporations can Build and Launch Successful Startup

GenerationS held one more #InnovTalk, this time with amazing Dave Blakely, SVP of Education and Masterclasses at Mach49 and instructor at the Stanford d.school and UC Berkeley Engineering. 

During this #GENSInnovTalk we revealed how creating a new venture in a global business differs from a start-up and what are the greatest mothership barriers to launching a company.

We discussed the following subjects:

  • Stages of new venture creation - ideate, incubate, accelerate and scale;
  • Understanding customer needs, establishing product vision, confirming business viability, and managing the corporate mothership;
  • Cases of successful ventures created by corporations from every industry and in every region of the world.
  • Mach49 is the first growth incubator for global businesses. They offer their customers a detailed step-by-step approach for creating, developing and launching successful new ventures from within their own organization.

Mach49 has helped clients create and launch dozens of new businesses across a range of industries. Mach49 clients include Shell, Prudential, Schneider Electric, Stanley Black & Decker, Pernod Ricard, Cargill, Airbus, Standard Bank, and Metalsa.

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