"Innovation that scales - the role of accelerators in transforming retail industry"

Have been wondering how corporate accelerators work, why companies choose them, what kind of preparations have to be done and how they manage to bridge the gap between startups and corporates?

During the webinar Lenta, which has a network of almost 400 stores in almost 90 Russian cities, explained why the company decided to enter this strategic endeavor with GenerationS corporate accelerator, which introduced more than 500 startups and which has a network of over 1,500 experts. and mentors who help empower the community gathered around innovations.

Jelena Šaranović from ICT Hub Serbia talked to Anna Larionova and Irina Martynova. Anna is the Innovation Development Manager at Lenta, Irina is leading corporate direction at GenerationS.

The Center for Technological Entrepreneurship and Innovation ICT Hub is a unique ecosystem that connects all participants in innovation (individuals, startups, companies, experts, institutions) and provides them with education, inspiration, strategic approach to innovation and support in its implementation.